Every month, you repeatedly justify the cell phone number list value you deliver in dollars and cents. You get to argue that you are over-delivering. You deserve more resources. And yet, that's usually not what happens. In most cases, the report is zero. It's still near the cell phone number list top of the "worst difficult times" for marketers. Partly because marketers still struggle to prove the ROI of marketing activities. But you still have to do it. Because for some strange reason, clients and bosses like to know where their money is going. Google Analytics and the “Opportunity Pie” Google Analytics often gets a bad rap. It's "too basic" or focuses too much on vanity metrics. And while that's true cell phone number list to some degree, it's also a bit wrong. The cell phone number list truth is you have to dig deep. Go beyond the surface reports and there's gold underneath. For example, "conversions" can mean anything. These can be registrations, subscribers, leads, or customers. Reporting is the one and only time when having too many shades cell phone number list of gray is a bad thing. By using the cell phone number list Source/Medium primary dimension and a Landing Page URL secondary dimension, you can see exactly how people are converting from first to last touch. And, almost as important, which pages in the middle helped the acquisition. Sorting by secondary dimension helps give your cell phone number list reports more context. Context in reporting increases accuracy. Not to mention credibility. This is why Google Analytics is so underrated. It has some serious data, but more often than not you need to personalize the data cell phone number list to see valuable insights beyond impressions or clicks. For example, let's say you get a link on an awesome website that gets 1000 hits a day. But what if that traffic is related to an SEO website and you are selling PPC services? Chances are that the cell phone number list majority of this traffic does not want your services. This means that they never had the chance to convert and they never would have converted. Except, you know, it's not. This is totally misleading because you wouldn't have been able cell phone number list to convert that traffic even if you were offering a 50% discount.